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- #Nycandcompany digital media kit how to#
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#Nycandcompany digital media kit password#
Again, I strongly advise against password protected media assets or distribution via e-mail. Slimmed down versions can be saved as compressed files and emailed to editors upon request, but I would avoid just e-mailing them unsolicitedly in an effort to pitch a story ( Die! Press release! Die! Die! Die!). Press kits should be accessible via the newsroom of the company website. In addition to these recommended staples, consider also adding the organisation’s annual report as well as recent (and notable) news coverage such as a product review by a popular media outlet or an interview with a highly-credible news source. These images can be used along with the b-roll footage and logos to help craft a brand consistent news story for television or online media. In addition to videos, add product photos and even office photography (i.e., office building, reception area, employees working, etc.).
#Nycandcompany digital media kit download#
If the company already has b-roll footage of a new product, employees, or of the office/campus, having those files also available for download can help expedite the process of putting together a news story on the company.Įnsure videos are labeled accurately and are compressed to minimize download time and file space. The best way to make sure the organization’s represented appropriately is to provide the correct files upfront. Logosĭon't forget to include several different logo options, including full-color and black and white in both high- and low-resolution JPG and PNG formats. By providing C-suite executive headshots in high- and low-resolution JPG and PNG file formats, journalists can access what they need without having to go back to the media contact with another request. The majority of journalists ask for a headshot of the executive they interview or choose to feature in a story. Consider slimming this down into a one-page document that can be easily referenced by members of the press who are looking to either gain a better understanding of the company or to share background of the company in their own words. Most organizations have an “about us” section of the website that provides a brief company overview and history to interested parties. These announcements will help journalists gain a better understanding of what’s going on with the company. New product launches, earnings reports, awards, and executive hire announcements are excellent company news items that should be included in the media kit.Ĭonsider only selecting two or three that would qualify as either major or recent company news (within the past quarter). 'Gatekeeping' really is a thing of the past. It provides instant access to the media and allows them to pick and choose whatever they want in the desired format and resolution. An open Media Library that showcases your digital assets really is the best option.
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Having to wait until they get an answer is not the best way toi increase your chances of earned media conversion. However, it is strongly advised to provide instant gratification. Keep in mind how the contact prefers to be communicated to and provide more than one communication option to journalists.įor example, if an organisation’s media contact prefers email, list their email address and provide their direct office phone number to reduce the risk of the journalist reaching someone else within the organisation who is not an approved company spokesperson. In the event a member of the press should reach out to an organisation, who should they contact? What’s the best way for them to reach this individual? The contents of a media kit can vary company to company however, there are several basic pieces that should always be included. The digital media kits we know today are much more engaging and helpful than the boxed kits public relations professionals had to ship to media contacts in the past.īecause of advancements in technology, companies can build better media kits that not only provides easy-to-digest information on brands, products, services, and leadership, but also engages media contacts-increasing the likelihood of obtaining positive media coverage. they should.ĭesigned to summarise a business, product, or event, media kits are primarily utilised by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information. Most companies today provide website visitors with a downloadable media or press kit. Or at least.
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#Nycandcompany digital media kit how to#
Learn how to build a better media kit that not only provides easy-to-digest information on brands, products, services, and leadership, but also engages media contacts.